Monthly Archives: April 2016
Email Marketing Challenges in 2016 [Infographic]
Email marketing is an excellent tool for marketers; it’s quick and easy to use – so why are so many getting email marketing wrong? It’s simplicity is its biggest downfall. Anyone can complete the email template, anyone can schedule a campaign, but that’s not good enough. Successful campaigns come down to understanding what your […]Read more
Why You Need an Editorial Calendar
When it comes to your marketing strategy, what’s one of the biggest headaches you face every week or month? I reckon it’s fairly safe to say it’s coming up with new content ideas for your blog. To maintain and drive engagement you have to generate a constant stream of great content that’s going to […]Read more
What is an Omnichannel Experience and Do You Need One?
The marketers have been at it again. Over a coffee one morning they created a new buzzword – omnichannel. There are numerous articles about it, telling you how important it is and that you must have one. But how can you be sure you need one if you’re not 100% certain what it is? […]Read more
How to Measure The Effectiveness of Your Content Marketing
Content marketing is essential, but being a good writer doesn’t necessarily mean you’ll be a great content marketer. Why? Because great content marketers also know how to measure the effectiveness of their writing and how to tweak what they put out to improve its impact. It’s a tall order to create a regular stream […]Read more
The Absolute Truth About SEO Copywriting
There are a lot of blogs out there about the wonders of SEO copywriting. It’s magical. It’s difficult to achieve. Only a word-ninja can hope to create it. Let’s get that into perspective: It’s not magical, but it will help you gain greater visibility in the search results You don’t have to be a […]Read more
What is Evergreen Content and How Do You Achieve it?
You’ve probably heard people talk about evergreen content – but do you really understand what that means? In basic terms, content is evergreen if it continues to grab readers, social shares, comments and links well after it’s first published. And because it continues to draw people in, Google’s algorithm will see that your content […]Read more
How to Write Value-orientated Content
Online marketing is never static. What’s hot and what’s not is constantly changing, keeping marketers on their toes. One thing that is certain is that content marketing is central to SEO (search engine optimisation) and always will be. That’s all well and good, but how do you know what types of content are marketable? […]Read more