measure your content marketing effectiveness


Content marketing is essential, but being a good writer doesn’t necessarily mean you’ll be a great content marketer.


Because great content marketers also know how to measure the effectiveness of their writing and how to tweak what they put out to improve its impact.

It’s a tall order to create a regular stream of content that your readers love and want to share, so I was pleased to stumble across this infographic by Curata that was featured on the unbounce website a short while ago.

It illustrates the 29 essential content marketing metrics you need to know about.


Content marketing metrics