Email marketing in 2016


Email marketing is an excellent tool for marketers; it’s quick and easy to use – so why are so many getting email marketing wrong?

It’s simplicity is its biggest downfall.

Anyone can complete the email template, anyone can schedule a campaign, but that’s not good enough.

Successful campaigns come down to understanding what your customers want.

Many companies create their own emails resulting in ‘me’ marketing because they believe it’s more important to talk about themselves rather than what’s important to their customers. OK, in their eyes they think it’s important to tell their customers about their MD’s new car, but the reality is their customers want to know how their lives will be made easier if they buy from them.

If you don’t believe me, here’s an infographic produced by DMA that shows the results of their recent research into the challenges of email marketing.

Challenges of email marketing