• How To Brief A Copywriter

    The way you brief your copywriter will determine the success of your project. No, really, it will. Get the brief wrong, and the end result will be completely different from what you were expecting. And it won’t be your copywriter’s fault. You see, the brief you give are your instructions. They will be followed to […]

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  • Give Your Subject Matter Experts a Break and Hire a Copywriter

    Back in February, I write an article about why every business needs a copywriter.  In my list of 17 ways a copywriter will help your business, I touched on articles, white papers and reports.  Many businesses (especially large corporations) have subject matter experts. These people have exceptional knowledge in specific areas of the company and are […]

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  • Does Google Discover Spell the End for Your Content Strategy?

    Google Discover is the search engine giant’s matching algorithm. Google says you can’t optimise your content for Discover in the same way you can for the search engines, which is leaving content strategists and copywriters scratching their heads. Does this mean the end of content strategies? What is Google Discovery? Rather than showing users search […]

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  • Give your copywriter time

    When working on a marketing project, I can guarantee the last thing you thought of was the copy. Especially if we’re talking about websites and brochures.  I get it all the time. Clients come to me and need content (whether that’s web copy, brochure content, sales letters, case studies, articles, scripts, white papers or reports) […]

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  • Google isn’t Killing Your Business, You Are

    I wrote and first published this article seven years ago. After a quick update, I think it’s well worth giving it another airing because it is as relevant today as it was back then. Despite what many marketers think, Google is not God.   A quick tweak of their algorithms can make your traffic plummet overnight, […]

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