Monthly Archives: April 2017
Mobile Data Traffic Will Grow By 300% in 2017
TechCrunch estimates that mobile data traffic will grow by 300% in 2017. With smartphones and tablets replacing traditional PCs because of their ‘browse on the go’ advantages, it’s hardly surprising we’re about to see this kind of increase in wireless data consumption. That’s why mobile devices present a huge opportunity for marketers. Of course, […]Read more
What’s Wrong With Your Email Marketing?
How hard can it be to create an email marketing strategy? Judging by some of the stuff I get in my inbox, very hard. Creating emails should be the easiest thing in the world, and yet, time after time, they fall short of the mark. Before I get into the reasons why your email […]Read more
What Is Your Brand?
How much thought went into your brand when you started your business? Probably not a lot. I would imagine you decided what business you wanted to start, paid a web designer to out a small site together, spent hours/days/months (delete as appropriate) writing the content for said website and then…well, that was it. Along […]Read more
Corporate Brochures – The Perfect Formula
Far from being the dinosaur of marketing, the corporate brochure is still a vital part of any company’s marketing strategy. It’s a document that can be handed out at trade shows, or used as part of a direct mail campaign, but it will only be effective if it’s done right. Don’t give in to […]Read more
Help People Find Your Content
Content marketing is the way to go – you know that. The problem is many companies try it for a while, don’t see a massive influx of traffic or sales and then give up. Although they’ve been told time and time again about the importance of keeping their website fresh with great blogs and […]Read more
Finding the Right Copywriter For Your Project
Once you’ve made the decision to work with a professional copywriter, you the have to find the one that’s going to deliver the results you want. A quick Google search will show the vast number there are out there (and as with every service provider, they vary widely in experience and quality of work), […]Read more
Copywriting – What is a First Draft?
When working with a professional copywriter, the proposal you received would have mentioned the timescale for the production of the initial draft. What exactly is that? If you think that after giving your brief and information to your writer, she goes away and writes your content for you in about five minutes, think again. […]Read more
Do You Really Have to Blog to Build Your Business?
Ask anyone who’s involved in online marketing about how to get great rankings, and they’ll recommend you start a blog. Does that mean you’ll only rank if you have a blog? No. But before you start dancing around the office, here’s a cautionary word or two. It is possible to rank well and get […]Read more