TechCrunch estimates that mobile data traffic will grow by 300% in 2017.
With smartphones and tablets replacing traditional PCs because of their ‘browse on the go’ advantages, it’s hardly surprising we’re about to see this kind of increase in wireless data consumption.
That’s why mobile devices present a huge opportunity for marketers. Of course, not all generations are mobile savvy so traditional methods of brand engagement can’t be discarded just yet.
Below is an infographic from Go-Globe that looks at the state of the global mobile internet. It makes for interesting reading.