Monthly Archives: December 2019
Direct Mail Sales Letters Rock (if you get them right)
In my previous two posts, I started looking at whether email marketing has had its day, and then how to create effective emails if you decide to market your business that way. This time around I want to look at direct mail (the sales letter). My first post looked at why a physical sales letter […]Read more
Email Marketing – Do It Right Or Don’t Do It At All
In my last post, I asked the question – has email marketing had its day? Whatever your thoughts on that particular quandary, if you do support email marketing, it’s important you get it right. You only have to take a quick glance at your inbox every morning to see everyone is doing it. The trick is, […]Read more
Should You Invest in Email Marketing or Sales Letters?
Email marketing was all the rage a few years ago. It heralded the start of a revolution in marketing. It was cheap, fast, and its results were easy to measure. Fast forward a few years, and it’s now become a modern-day annoyance for consumers. From an initial trickle, their inboxes now overflow with communications they […]Read more