• Are B2B and B2C Copywriting the Same?

    Yes. OK, that doesn’t make much of a blog post, so let me elaborate. As a copywriter, I write about all sorts of things – risk management, cosmetic surgery, recruitment, architectural rendering, cabling, sustainability…the list is endless. And when a client asks about my B2B (Business to Business) copywriting experience I have to smile. Why? […]

    Read more