• Direct Mail Sales Letters Rock (if you get them right)

    In my previous two posts, I started looking at whether email marketing has had its day, and then how to create effective emails if you decide to market your business that way. This time around I want to look at direct mail (the sales letter). My first post looked at why a physical sales letter […]

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  • Should You Invest in Email Marketing or Sales Letters?

    Email marketing was all the rage a few years ago. It heralded the start of a revolution in marketing. It was cheap, fast, and its results were easy to measure.  Fast forward a few years, and it’s now become a modern-day annoyance for consumers. From an initial trickle, their inboxes now overflow with communications they […]

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  • Writing A Sales Letter – Tips From Legendary Copywriters

    Sales letters remain a common form of marketing. However, they are also the trickiest to write. Understanding the art behind them and the needs of the customer are imperative to success. To help you out, I wanted to share this infographic with you. I found it on Crazyegg, and it shows you what the legendary […]

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  • Why Ignorance and Copywriting Go Hand in Hand

      Why should you go to the trouble of finding a copywriter who can create your content for you when you have a team of people already working with you? They all have the necessary basic qualifications for work and can write pretty well (some better than others). Granted, they’re often tied up with their […]

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  • Why Your Sales Letters Aren’t Working

      You would think that writing a letter would be easy. Ok, most of today’s communications are electronic, so the art of letter writing is on the wane, but the act of committing your thoughts to paper can’t be that hard, can it? Judging by a lot of the direct mail I get these days […]

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  • Sales Letters That Sell

    Sales letters have been around for a long time. The way they are constructed has changed very little and, being an off line form of marketing will remain that way. That said there are a lot of really bad sales letters out there. Many are inward facing – by that I mean they focus on […]

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