Monthly Archives: September 2018
Why Your Copywriter Will Give You What You Ask For
The most important part of any copywriting project is the briefing. This will show your writer what you’re looking for, the goals you want to achieve, and the way you want to portray your company. Because of its importance, it’s vital you think carefully. Tone is everything Other than details of your customers, their […]Read more
Copywriting For Sole Traders
Copywriting for a sole trader (entrepreneur, or whatever you want to call yourself) can be tricky. Online promotion takes a lot of content in multiple formats, but it also has to be done right. Filling cyberspace with meaningless twaddle isn’t going to get you anywhere, so how do you start? What type of copy […]Read more
Go Green With Your Old Content
Being green is the new black. We’re told to recycle everything, so how about recycling your content? Over the years, you’ll build up a valuable library of content. It contains things like blogs, articles, videos, reports, white papers, and case studies. Rather than leaving it on your hard drive, make it work for you […]Read more
Does Your Homepage Hit The Spot?
How hard can it be to write your home page? It’s just a matter of saying hello to the world and telling them all about your company, right? Wrong. And that’s the problem with an alarming number of websites (so you’re not alone). What should your homepage say? Let’s go back to the beginning. […]Read more
These Four Mistakes Are Killing Your Email Campaigns
Creating emails sounds as though it should be the most natural thing in the world. You work out what you want to say, you put it into your email marketing software’s template, you pick the list you want to send it to, and then you send it. Simple. If it were that simple not […]Read more
Why Don’t You Want To Be Different?
From an early age, we’re led to believe that being different is a bad thing. Throughout our school journey, we want to fit in with the ‘in’ crowd. We see our parents frown at those who embrace their individuality through makeup, clothing, behaviour etc. Their disapproval rubs off on us, reinforcing our ‘different is […]Read more
Listening – The Copywriter’s Secret Weapon
A copywriter is probably the best listener you’ll ever come across. It’s the skill that enables them to write amazing content. That’s why, during any client meeting, the copywriter will do more listening than talking. Here’s a post I wrote about this a little while ago. Hope you enjoy it. The Art of […]Read more