• Brochure Copywriting – What Should It Contain?

    Brochure copywriting isn’t any different to any other form of copywriting.  You’re using well-chosen words to engage, persuade, and entertain your readers. However, your brochure must standout as an individual piece of marketing rather than a carbon copy of what you’ve done before.  Where your brochure should start First and foremost, your brochure is a […]

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  • Brochures And Websites – What’s The Difference?

    No, I’ve not gone mad. I am aware that websites and brochures (even e-brochures) are very different things, however I’m not convinced everyone knows the difference.  This is where I stand on the issue.  Your website Your website is your online shop window. It’s there to set out your stall, show people what you do […]

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  • Your Brochure Bombed – Why?

        Balls – you spent a small fortune on your new brochure only to watch it wither and die. No one read it. It didn’t generate a single lead. It did nothing. You decide it was a waste of money and that brochures are obviously obsolete. You’re wrong. You just didn’t do a good […]

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  • Corporate Brochures – The Perfect Formula

      Far from being the dinosaur of marketing, the corporate brochure is still a vital part of any company’s marketing strategy. It’s a document that can be handed out at trade shows, or used as part of a direct mail campaign, but it will only be effective if it’s done right. Don’t give in to […]

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  • How to Write Sales Copy That’s Invisible

      No, I haven’t been at the cooking sherry, you really can write invisible sales copy. Let me explain. Do you write your own copy? If you do, I’m willing to bet that, at some point, you’ve fallen at one of hurdles that determines its effectiveness: It’s full of we It’s a blatant sales pitch […]

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