• The Press Release Is Dead

        Or is it? In the days before the internet, press releases were the main tool businesses had for getting their news out to where it mattered. It was the sole driving force behind brand awareness. They helped drive news (even if slightly skewed), get people and companies noticed and kept customers informed about […]

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  • Creating Powerful Press Releases [Infographic]

    How good are you at telling the world about your achievements? Press releases seem to be dying. Few companies use them to their full potential. Regardless of whether you want to use them on line or off, they can generate a huge amount of interest in your company and don’t have to cost the earth […]

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  • How to Create a Press Release That Gets Noticed

    Once upon a time, after writing your press release, you’d send it out to a few local newspapers or magazines. The fate of it was then entirely in their hands. Today, you can send your press release out to numerous online services, re-post it on news websites, add it to your blog or use it […]

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