• How to Be a Boss at Optimising Your Web Copy

    I want to make one thing clear from the start: optimising your website copy for the search engines isn’t the be-all and end-all of online marketing.  While it is essential to make your website as visible as possible, it’s more important to create high-quality content that people will want to read.  If you fill your […]

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  • A Quick Eight-step Guide to Help You Optimise Your Web Copy

    [This article was first published in 2010. It’s been updated and adapted to help you achieve online greatness in 2020 and beyond,] Search engine optimisation never stands still. To remain in the game, you have to keep an eye out for the latest tips and ‘how tos’.  Some things never change, such as identifying your keywords, […]

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  • SEO Copywriting Has Changed Not Died

    For many years now, businesses have turned to their trusted copywriterto create their website copy.  Why? Because they knew that the way their content was written would have an effect on their search rankings, in other words, they needed SEO copywriting.  Now for me ‘traditional’ (i.e. bad) SEO copywriting is no more, especially in light of Google’s […]

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  • 11 Google Ranking Factors You Should Know About

      With so much conflicting information on the internet, how can you be sure you get the real deal when it comes to Google’s ranking factors? The simple answer is to find a genuine expert who knows his onions. In my case, I turn to Search Engine Journal for the low down on what’s what […]

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  • What SEO Copywriting Is Not

      Were you hoping to read a post about how to do SEO copywriting well? Prepare to be disappointed. Mind you, if you’re desperate to know about that, you can read about it in my earlier post: The Absolute Truth About SEO Copywriting. All I want to do here is create a short post that […]

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  • Are Landing Pages Good For SEO?

      Before I answer that, I want to talk a bit about landing pages and why you need them. Unlike a general website, a landing page focuses on one product or service and is targeted towards a specific user. They have three main aims: Encourage a visitor to click to go to another page Convince […]

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  • What SEO Keywords Should I Use?

      Yes! SEO keywords are still relevant (but anyone who mentions keyword density should be ignored). They tend to be viewed in one of two ways: with clarity of mind, or seen as a murky pool of uncertainty. There are some businesses where it’s obvious what they should be targeting (i.e. because it’s the product […]

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  • 16 SEO Myths You Should Ignore Completely

      It’s not very often I accept guest contributions for this blog, but something about this infographic outlining SEO myths that should be ignored caught my eye. SEO is something that’s always talked about (often the advice is incorrect). It’s not dead; it’s not a one-off activity and, although I hate to say it, even my […]

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  • SEO Copywriting is NOT Bad Copy

      Here’s a news flash for you, SEO copywriting is not bad copy. Granted, there is a lot of gobbledygook out there pretending to be high-quality content, but it’s usually written by someone who has no idea what they are doing. It’s entirely their fault; they foolishly believe the BS that’s still floating around on […]

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  • Off-page SEO Isn’t Just Link Building

      In the words of Moz Blog: “Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your […]

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