Your customers don’t give a s*** about you.
Savvy marketers know their customers don’t give a damn about their company. Customers are only interested in one thing – themselves. As soon as you get your head around that, and start disruptive marketing, you won’t be able to stop selling. Disruptive marketing is the new black. Realising that your customers aren’t interested in you […]Read more
How to align your communication strategy with your content marketing
Is your communication strategy the same as content marketing? No, it’s not. This article will examine the difference and why your content must complement your comms strategy. In an ideal world… …after agreeing on your communication strategy, you’ll have a content marketing calendar ready at the start of the year. It will set out […]Read more