Tone of Voice – there’s no such thing as an industry voice
Let’s talk about your tone of voice. “What tone of voice do we want? Let me send you some links for our main competitors. They use the industry norm, so if you could recreate that, that would be great.” If someone gave me a fiver every time, a client said that to me, I would […]Read more
Tone of Voice: What is it, and How Do You Find Yours?
Tone of voice; you’ve read it numerous times. Every marketer on the planet is telling you that your company needs a tone of voice guide. You get it, but convincing your management to fork out for one is proving tricky. How to get your management team on board when creating your tone of voice If […]Read more
How Much Thought Have You Given Your Tone of Voice?
Tone of voice? Isn’t that just a fallacy dreamt up by the marketing industry in an attempt to justify their high charges I guess some agencies might use it that way, but I can assure you tone of voice is not only real, but it’s also vital to your online success. In fact, I’d go […]Read more
Why You Need A Tone Of Voice Guide And How To Create One
In the online digital world, your tone of voice is what sets you apart from your competitors. That’s why paying attention to the way you communicate (and keeping it consistent) is vital. If you’re unsure of what tone of voice means, basically it’s how you use language, the style you choose (i.e., professional, natural, […]Read more
Never Underestimate the Comfort of Continuity
In the old days, you would market your business through adverts, direct mail or word of mouth. A recommendation would be enough for someone to seek you out to do business with you. Today, marketing is far more complex. Customers are more demanding and expect you to show them why they should spend their […]Read more
Find Your Voice Through Blogging
The best way to create a unique identity for your company online is by finding your perfect voice. That means how you express yourself, your use of words – the way you talk. Yes, I do mean talk. As you’re reading this a voice in your head is ‘speaking’ the words to you. The […]Read more
Copywriting – How to be Natural and Authentic
This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a local business event. The topic I chose was the human face of copywriting – how to be natural and authentic. Why? Mainly because of the tonnes of bad […]Read more
How to Make Your Company a Zebra Among Sheep
How do you decide on the approach your marketing content will take? Do you look at your business, its ‘personality’, the way you want to be viewed by your customers? Or do you take a peek at what your competitors are up to and base your decision on that? If you fall into the […]Read more
Can You Ever Be Truly Unique?
It’s what you’re constantly told by your marketing department, marketing agency, copywriter and just about every other Tom, Dick and Harriet. If your business is to survive you must be unique. You must offer something no one else offers, work in a way no one else works and achieve things no one else has […]Read more