Meta Descriptions, Are They Still Important?
meta descriptions Is there any point in adding a meta description to your web pages and blogs? After all, Google ignores and rewrites meta descriptions over 70% of the time for pages on the first page of the search results. The simple answer is yes. The meta description tag draws the reader in from the […]Read more
11 Google Ranking Factors You Should Know About
With so much conflicting information on the internet, how can you be sure you get the real deal when it comes to Google’s ranking factors? The simple answer is to find a genuine expert who knows his onions. In my case, I turn to Search Engine Journal for the low down on what’s what […]Read more
What SEO Copywriting Is Not
Were you hoping to read a post about how to do SEO copywriting well? Prepare to be disappointed. Mind you, if you’re desperate to know about that, you can read about it in my earlier post: The Absolute Truth About SEO Copywriting. All I want to do here is create a short post that […]Read more
What SEO Keywords Should I Use?
Yes! SEO keywords are still relevant (but anyone who mentions keyword density should be ignored). They tend to be viewed in one of two ways: with clarity of mind, or seen as a murky pool of uncertainty. There are some businesses where it’s obvious what they should be targeting (i.e. because it’s the product […]Read more
16 SEO Myths You Should Ignore Completely
It’s not very often I accept guest contributions for this blog, but something about this infographic outlining SEO myths that should be ignored caught my eye. SEO is something that’s always talked about (often the advice is incorrect). It’s not dead; it’s not a one-off activity and, although I hate to say it, even my […]Read more
SEO Copywriting is NOT Bad Copy
Here’s a news flash for you, SEO copywriting is not bad copy. Granted, there is a lot of gobbledygook out there pretending to be high-quality content, but it’s usually written by someone who has no idea what they are doing. It’s entirely their fault; they foolishly believe the BS that’s still floating around on […]Read more
Why Traffic Isn’t the Be All and End All of Your SEO Strategy
Websites and SEO (search engine optimisation) go hand in hand. Your design, navigation, coding, and content all combine (or should combine) to deliver a robust SEO strategy that attracts visitors to your website through search marketing. The problem is if that’s all you’re looking at (i.e. the number of visitors coming to your site) […]Read more
How Do You Know if You’re Doing SEO Copywriting Right?
Do I think all SEO copywriting is bad? No. There is some terrible stuff out there, but that’s because someone who doesn’t know better has written it. SEO copywriting can be great content, so how do you know if you’re doing it right? The simple answer is this. Do you work from an SEO […]Read more
Off-page SEO Isn’t Just Link Building
In the words of Moz Blog: “Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to gradual increases in positive brand mentions, search rankings, traffic to your […]Read more
SEO Success Factors – Infographic
For every online marketer, SEO (search engine optimisation) is a necessary evil. Why evil? Mainly because people see it as a mystical and complex monster that only a few understand. The real fact is that SEO isn’t that hard to master, at least not the on-page stuff. If you’re not a coder, you’ll need […]Read more