• Writing By Numbers Will Ruin Your Reputation

      How long should my content be? That’s the biggest headache most business owners have, in terms of boosting the effectiveness of their website. It’s not something that’s kept me awake – here’s why. First of all there is a lot of conflicting advice out there. Some articles tell you the optimum number of words […]

    Read more
  • What is the Ideal Length For Your Copy?

    There is one question I am constantly asked: How long should my copy [insert “article”, “blog”, “newsletter” etc.] be? It’s as if people expect a definitive answer that will result in a record number of shares, likes and traffic. The problem is it doesn’t work that way. Your content should be as long as it […]

    Read more