Your Copywriting Project Has Gone Wrong – What Do You Do?
This post is for all the copywriters out there. Regardless of your experience, perfectionist nature and expertise, at some point a copywriting project is going to go wrong. Why does it happen? No one knows, it just does. Even though you’ve been writing stonkingly great copy for clients for over a decade or more, […]Read more
When Do You Start Selling To Customers
Your business will only survive if you and your sales team sell. That’s a given. So when, in your opinion, does that selling process start? Is it from the initial phone call, email or visit to your shop? Nope, you’re way off. Granted, if you were to define the act of selling it would […]Read more
The Power of Internal Communications
How do you tell your customers about your products and services and how they will make their lives better? Probably through cracking web copy, brochures, emails, newsletter and that sort of thing. Written well, they help you communicate your points clearly and succinctly. Great. So how do you make sure your employees understand your […]Read more
Never Underestimate the Power of Customer Service
Customer service is one of the basics of business. Without it you won’t have any customers. It’s the one aspect that you can shine at regardless of the size of your business. Great service is one of the things people will pay extra for, so why are so many companies falling flat on their faces? […]Read more
Are you doing it Better Than the Big Boys?
What am I talking about? Customer service. I’ve often said that customer service is the one area a small business like yours can out-do the larger competition. According to a recent article in The Drum, two thirds of the public (68%) have had poor phone experiences with big brands and 36% said this would definitely […]Read more
Social Customer Services – Are You Making the Most of it?
Last night I watched the Channel 4 documentary “The Complainers”. No one’s impressed when things go wrong, so some of the reactions of the people on the programme were understandable (although I do have an issue with the guy who was a professional complainer who’s sole aim was to get compensation from every company possible), […]Read more
Generate More Leads and Gain More Customers
This post first appeared on our sister blog, Freelance Copywriter’s Blog, but we thought you’d like to read it too. That is what every business owner wants, right? Customers are what keep your business afloat, so you constantly need to be out there drumming up new business. But what’s the best and most effective way […]Read more
Companies Continue to Misuse Twitter
After browsing through The Drum recently, I was absolutely astonished to come across this statistic: 71% of companies are still ignoring consumer complaints on Twitter I mean, come on, these are your customers. Just because they choose Twitter a their form of communication as opposed to a phone call, doesn’t make their complain any less […]Read more
Are You Valued?
As a copywriter a lot of my time is spent educating potential clients of the value of what I do. Many ‘get’ what a copywriter does and the value that they bring, but some simply come to me because they were told by a colleague they needed a copywriter without really understanding why, or the […]Read more
Using Social Media Effectively
Once upon a time, customers could only get in touch with you by telephone, letter or by visiting your premises. If they were unhappy, they’d probably moan about you to a friend or two and you’d be non the wiser. How times have changed. Now, if they’re unhappy they’ll tweet about it or post […]Read more