• Article Writing – What’s Your Thinking Behind Your Content Strategy?

    The fact that you’re involved in article writing and have a content strategy is fabulous.  It means you understand the need for regular content in today’s digital age. But, why are you writing articles? You see, the success of your strategy comes down to your mindset.  There are two mindsets so let’s look at each […]

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  • Create Your Own Content Marketing Ideas Generator

        How cool would it be to have a continuous supply of content ideas for your marketing activities? Never again would you have that awful empty head feeling when you realise your last article has been published and you have no idea what to write next. You’re conscious that search engine optimisation is the […]

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  • How Are You Going To Write That Article?

      Promotion is vital for your business and now and then you’ll be presented with a fantastic opportunity to get your name ‘out there’. How? By being invited to contribute an article to one of your industry’s leading titles (whether online resource or physical magazine). They give you some vague guidelines (usually word count) and […]

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  • Don’t Be Lazy, Write Your Own Blog Posts

        Are you a small business owner? Are you looking to build your business online through content marketing (a horrible term, but one I’ll stick with for the purpose of this blog)? Are you currently looking for a copywriter to create the blogs and articles for you? Stop right there. The sole purpose behind […]

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  • How to Write Great Headlines for Articles

      Your headline is the make or break of your article. If it doesn’t immediately grab attention, a reader is unlikely to read your article  – regardless of how many hours you slaved over it. Many online marketers write articles because they know they are a great way to build backlinks which are vital to […]

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  • The Copywriter’s Green Cross Code

      STOP – LOOK – LISTEN Those three words were probably drilled into you when you were a child. You would also do well to remember them when copywriting. That might seem a strange thing to say but when creating sales and marketing content, many people just dive straight in. That’s because it’s usually one […]

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  • Article Marketing–Quantity or Quality?

        If you’re into search engine optimisation the chances are you’re also a keen article marketer as it’s one of the most effective ways of boosting your web presence. Not only will it help you ‘own more of the web’, it will also position yourself as an expert in your field and generate those […]

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  • 5 Benefits of Article Marketing

    Writing articles is a great way to promote your business and to position yourself as an expert in your field. But it does take time which puts off many people. But what would you rather do? Spend loads of money on ineffective advertising or spend a bit of time putting together some articles which will […]

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  • Article Writing Has Its Rewards

    I’m willing to bet you have probably wasted valuable time and money trying to promote your online business. Buying ads on ezines and websites often leads to disappointing results. There’s a better way to advertise your business or website – do you want to know what it is? Article Writing This is an ideal marketing […]

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  • Article Marketing – 4 Ways To Make Your Articles Creative

    How many times have you had a brilliant idea for an article only to be frustrated by the end result? Something you’d hoped would be Booker Prize winning stuff ends up mundane and boring. I’ve lost count of how many times I’ve started reading an article in anticipation of being entertained and enlightened, only to […]

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