• Brochure Copywriting is Here to Stay

    brochure copywriting Think Marketing. Think Brochures. brochure copywriting   brochure copywriting With more and more companies turning to online marketing and advertising, is there still a place for the humble brochure within your marketing armoury? Local search and SEO are massive today, and many businesses are (quite rightly) investing heavily in these areas. After all, […]

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  • There’s a Blooper In Your Email Marketing – What Do You Do?

    email marketing   Email marketing isn’t something I’ve written about for a while, so I decided to give this little gem another airing. No one is perfect (not even you). How often have you received an email from a company only to get another a few minutes later because they made a mistake in the […]

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  • Why Copywriters Are Really Just Annoying Kids At Heart

    Copywriting and the Power of Why why   When copywriting, the power of why is a wonderful thing. This is an article I wrote a few years ago about this very subject. I think it deserves another airing.  Copywriters are just like annoying kids. Why? Exactly. Huh? OK, let me go back to the beginning. […]

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  • Benefits Copywriting Not Political Copywriting

    benefits copywriting Why no MP will ever make an award-winning copywriter   Copywriting is about benefits, pure and simple. That’s why there isn’t a politician anywhere in the world that could cut it as a copywriter. Why? Let me as you this – are you as fed up as I am of their constant wrangling? […]

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