Monthly Archives: February 2014
How to Research For Keywords
I am the first to let out a blood-curdling scream whenever anyone mentions keyword density – it’s a practice that should no longer be used. However, that doesn’t mean to say keywords are defunct. You must still do your keyword research before setting up a website to aid with its design, navigation and copy. So […]Read more
How to Get People to Love Your Marketing
You do a lot of marketing. On top of your print stuff, you also do: Social media Blogging Videos Email/newsletters But how do you get your readers to love what you do? In a word – engagement. Every thing you do must make a connection with them in some way. To give you a helping […]Read more
Are You Getting Twitter Wrong?
Twitter celebrates its 8th birthday this year and yet someone people are still getting it all wrong. With only 140 characters to play with, it should be the easiest thing in the world to use, but it would appear that it’s not judging by some of the tweets I’ve seen. To give you a hand, […]Read more
Old Hat SEO Techniques That Should Be Banished
Search engine optimisation is constantly changing as Google strives to create the best search experience possible, but that also means the strategies you use to build and maintain your rankings have to constantly change too. As a rule, internet marketers fall into one of two categories: Those who stick to the same old techniques because […]Read more
What Happens Once You Get Twitter Followers?
Have you noticed that some people on Twitter just want to collect followers? It’s not as if it means anything – you won’t suddenly become rich beyond your wildest dreams just because you have loads of followers. In fact, if anything it singles you out as the person that followed all those ‘how to get […]Read more
Questions You Should Ask Before Hiring an SEO Agency
This post originally appeared on our sister blog, Freelance Copywriter’s Blog, but we also wanted to share it with you here. You already know that search engine optimisation is one of the best and most effective long-term marketing strategies for any business that markets itself online. But you also know that one wrong move and […]Read more
Make Your Marketing Go Viral
Can you? Is it that easy? Do you just tell your team, “Hey guys, we’re going to create a viral video for our next project.Any ideas?” No – it’s not that easy because you can’t make something go viral, that’s the job of your viewers. What is viral marketing? Something goes viral when it’s shared […]Read more