• Proofreading – How To Do It Well

      It’s been a while since I touched on the subject of proofreading, so here’s an article from the archives giving a foolproof guide to one of the most critical aspects of copywriting.   A Fool Proof Guide to Proofreading Before I launch into this subject, I want to say two things: you are human; […]

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  • Move Over E-Commerce, It’s Time For C-Commerce

        No, I haven’t been at the gin. C-commerce is all about the connected experience. Your customers no longer want the crude and clunky online sales experience they’ve been used to. Now they want the all singing all dancing smooth experience that places the customer right in the heart of everything. Let me explain. […]

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  • Copywriting Isn’t About Grammar

      Copywriting isn’t about grammar? Before you shoot me down in flames, hear me out. I know some reading this won’t agree with me. For many, grammar comes before everything else; it’s the most important aspect of written communications; it’s what keeps the English language alive. The thing is, when it comes to copywriting, grammar […]

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  • Why The Marketing Piggy Didn’t Go Weeeee All The Way Home

      Once upon a time, there was an in-house writer who was tasked with writing the content for the new company website. The writer was quite nervous about this because he hadn’t done anything like it before. Gingerly, he knocked on his boss’s door to ask for advice. “You know what we do,” was the […]

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  • Why Your Marketing Should Be About The Why And Not The What

      The vast majority of business write website copy that focuses on what they do. They believe that’s what people want to know. After all, when someone lands on a website, they want to know they’re in the right place, so it makes sense to kick things off with: “We are the market leaders in […]

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  • Writing Persuasively – The Easy Way

      The art of writing persuasively is the cornerstone of great marketing. Without it, your words become empty; mere squiggles on a page or screen that hold no meaning. It’s not an easy thing to master, which is why I wanted to give you the chance to revisit a post I wrote about it a […]

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  • Writing Newsletters Post GDPR

      After the mad panic to comply with GDPR, you can now safely continue with your newsletter marketing. They are still a fantastic marketing tool to keep customers warm leads. Regardless of how long you’ve been marketing in this way, it’s worth going back over how they should be written to make sure your customers […]

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  • Guest Blogs – How To Get Yours Published

      Guest blogging can be a great way to get your name known to a broader audience. However, it’s worth remembering that not every website will accept guest blogs. And that’s OK. So, if you decide to blast out emails to random websites in the hope that one of them will say yes, it may […]

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