• Your Blogging Will Improve With Time

      Like a fine wine, your blogging technique will improve with time. Too many people expect to get it right first time, and when the magic doesn’t happen instantly (i.e., your website is inundated by thousands of new visitors hungry for your words of wisdom), they give up. The thing is, you’re unlikely to be […]

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  • 5 Ways to Write Better Blog Posts

      Just because you blog doesn’t mean you have thousands of loyal followers hanging on your every word. Have you taken a look at how many comments you’ve been getting? Not many? OK, that doesn’t necessarily mean your blogs are weak, but it could be an indication that you’re not hitting the mark (when it […]

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  • Make Your Blogs Readable

      You’ve made the decision to harness the power of blogging to boost your website’s visibility and your status as an expert in your field. Where do you start? You know your blog has to look fresh and be attractive, engaging and easy to use, but that’s not the be all and end all. Looks […]

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  • The 5 Deadly Sins of Blogging

      Once you get into the swing of it, blogging can be child’s play. When you’re starting out, it can be anything but that. Just like every new thing in life you try, you’re going to make mistakes when you first start to blog but don’t be put off. It’s all part of the valuable […]

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  • The Fundamental Difference Between Blogging and Sales Writing

      A few months ago I was asked to give a presentation on copywriting at a local business forum. The theme was how to create authentic and natural copywriting for the web. At the end of the talk one delegate asked whether they needed a copywriter for their web copy because they wrote their own […]

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  • 3 Reasons Why Your Should Embrace Blogging as Part of Your Job

      Your management team’s latest idea for boosting customer engagement is to get every team member to write a blog post. Today it’s your turn. Yes, you know you should have been prepared for it. Yes, you know you should be keeping an ideas list for articles, but you haven’t. Basically, you see it as […]

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