• What Do Copywriters And Annoying Kids Have In Common?

      Copywriters are just like annoying kids. Why? Exactly. Huh? OK, let me go back to the beginning. My kids are all grown up now, but one of their most annoying traits (there weren’t many; they were little angels – honest) was their constant questioning. Practically every sentence that left their mouths started with ‘why?’ […]

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