• How to Get The Most From Your Corporate Video

    You did it! After a lot of time and money your corporate video is finally finished. The Board are thrilled with it, but now you have to make sure your brainchild works hard and brings in customers. Your initial thoughts are probably to get it loaded up to YouTube, get it on your website and […]

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  • The Triple Threat of Copywriting

        You’ve heard of triple threat in the entertainment world, right? If you haven’t it relates to a performer that excels in all three skills of acting, singing and dancing. So what is the triple threat in the sphere of copywriting? Basically, if you want to excel at copywriting your writing must: Engage Educate […]

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  • The UK is to be the 1st Country Where Over Half the Ad Spend Goes on Digital Marketing

      Is that really a surprise? OK, granted the fact that it’s the UK that’s to hit this milestone first might be a surprise, but the fact that digital marketing and online media is commanding such a high percentage of annual spend isn’t. The research, carried out by GroupM (as reported in The Drum), shows […]

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  • One Powerful Reason Why You Should Use Google+

        Yeah, I know what you’re thinking – you’re already battling to stay on top of your Twitter and Facebook feeds, how on earth are you supposed to maintain a Google+ account too? It’s one of those platforms that, on the face of it doesn’t seem to have done much. Having said that it […]

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  • How to be Unique in Your Market Place

    You hear it all the time. If you want stand out from your competition you’ve got to have a unique selling point – a point of difference that no other company can offer. The problem is if you sell widgets, the chances are your widgets are very similar to those that your competitors sell. Sure, […]

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  • What a Copywriter Does (Other Than Write)

    Have you ever wondered what a copywriter actually does? Obviously they write, but there’s a bit more to it than that. The interview Before any words can be written the copywriter must meet with the client. Face to face is ideal, but geography can sometimes throw a spanner in the works there, so telephone, Skype […]

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  • 5 Steps to Stellar Copywriting

      You know what it’s like. You’ve spent hours creating copy for your latest project, the deadline is looming and you quickly finish it, compose a covering email and then hit send. Was it really your best work? Does the headline really stand out? Have you really given the reader what they want? The answer […]

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