• Top 3 Secrets to Email Marketing Conversion

    [This blog was first written in 2010 and revised for today’s situation, namely the lockdown during the COVID-19 pandemic.] The face of business has changed. COVID-19 has forced us all to re-evaluate how we do things, especially in a business context.  During this period of lockdown, keeping in touch with your customers is essential. It’s […]

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  • We Need To Talk About Email Marketing

    Email marketing is a subject that I have covered a lot in the past. However, my words of wisdom appear to have fallen on deaf ears.  Over the past few weeks, I have received a barrage of terrible emails from companies I’ve never heard of before. Apart from that being a clear breach of GDPR, it’s […]

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  • Email Marketing – Do It Right Or Don’t Do It At All

    In my last post, I asked the question – has email marketing had its day? Whatever your thoughts on that particular quandary, if you do support email marketing, it’s important you get it right.  You only have to take a quick glance at your inbox every morning to see everyone is doing it. The trick is, […]

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  • Should You Invest in Email Marketing or Sales Letters?

    Email marketing was all the rage a few years ago. It heralded the start of a revolution in marketing. It was cheap, fast, and its results were easy to measure.  Fast forward a few years, and it’s now become a modern-day annoyance for consumers. From an initial trickle, their inboxes now overflow with communications they […]

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  • Building Your Email Marketing List

    The introduction of GDPR caused panic among many marketers. No longer could they buy lists and market directly to people who hadn’t opted in. The new regulations came down hard in favour of the consumer in a bid to eradicate the junk email phenomena that has grown to massive proportions over the years. However, that […]

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  • These Four Mistakes Are Killing Your Email Campaigns

      Creating emails sounds as though it should be the most natural thing in the world. You work out what you want to say, you put it into your email marketing software’s template, you pick the list you want to send it to, and then you send it. Simple. If it were that simple not […]

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  • The Easy Way To Boost Your Email Marketing Success Rate

      Email marketing is vital for every business. Assuming you’ve got over the GDPR hurdle and are now fully compliant with the new regulations, it’s time to start thinking about your next email marketing campaign. The best campaigns are those that work in tandem with your other online marketing efforts, such as your social media […]

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  • What Do The GDPR Regulations Really Mean?

      May 2018 sees the introduction of the new GDPR regulations. Do you understand what they mean to your business? While looking into this for my benefit, I came across this useful video from Hubspot that I wanted to share with you.   Disclaimer: This video is not legal advice for your company to use in […]

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  • The Five Elements Your Email Marketing Must Have

      Junk mail is the bane of modern life (well, one of them) but email marketing is fast becoming a blight of equal magnitude. It’s popular because it’s fast and it’s cheap. Once your message has been written, it can be in the inboxes of thousands upon thousands of customers and prospects within seconds, spreading […]

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  • 6 Steps To Achieve The Perfect Body – Email Body

      The world is obsessed with perfection. Regardless of the time of year, you are bombarded with news of the latest fads (in the exercise and diet world) that will allegedly help you achieve the perfect body. Despite the claims of it can be achieved with little effort on your part, you know it will […]

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