• What Is The Biggest Mistake Businesses Make?

    Marketing – whether content creation, SEO, online or networking – is not and should not be a one-time practice.  To look at the biggest mistake businesses make, I want to turn to the world of F1.  Picture this: it’s the British Grand Prix. Lewis Hamilton has had a flying start and, during the course of […]

    Read more
  • Sheep Make The Worst Marketers and Writers

    It’s time to forget about being one of the crowd.  All through your school days being different was tantamount to social suicide.  However, you’re in business now, and things are very different. Being the same as everyone else is the last thing you want.  It’s time to become the stripy elephant Here’s a scenario for […]

    Read more
  • Marketing: Expectations vs Reality in relation to copywriting and content

    Are your marketing expectations realistic? Whether you’re running an established company or dipping your toes into the business world for the first time, it’s essential you don’t let your marketing imagination get away from you.  It’s easy to sit in your boardroom and come up with a content marketing strategy that gets you excited. The […]

    Read more
  • Is Your Marketing Glass Half Empty or Half Full?

    Marketing attitude has a lot to do with how successful your business will be.  Recently, I’ve had quite a bit of work done at home. Over the past few months, there have been umpteen trades coming and going working on my kitchen and garden.  It’s been fascinating studying how they interact with me, their customer. […]

    Read more
  • Scrooge Sucked At Marketing. Don’t Be Like Scrooge

    Marketing needs money. Scrooge didn’t like parting with money, hence his marketing sucked. You have a choice: you can be like Scrooge, or if your business is important to you, you can splash the cash (in a responsible way). That might sound like a daft question, but I feel it has to be asked.  Why?  […]

    Read more
  • Joining The Dots Marketing

    Dot-to-dots were great, weren’t they? I used to spend hours with those books creating slightly jagged looking pictures as I shakily joined the dots together. Marketing your business is a bit like doing a dot-to-dot. A lot of companies produce content; some dabble in social media, a few play around with video marketing and one […]

    Read more
  • 5 Reasons Why Your Writing Sucks

      It’s official; your writing sucks. Your web content fails to attract people, your blogs are instantly forgettable, and your newsletters fall flat on their faces. Or at least they would if they had faces. Every piece of marketing you produce is a flop despite it getting the green light from your management. What’s going […]

    Read more
  • Your Marketing Must Focus On One Idea Only

      “The number of ideas to use in an ad should be odd – and three’s too many.” Timo Everi, Hasan & Partners Helsinki     Working as a copywriter for many years, I’m used to clients trying to squeeze as many ideas as possible into a single piece of marketing to keep their costs […]

    Read more
  • Content Creating – The Number One Mistake You’re Making

      Content creation is a big part of running any business. It doesn’t matter if you’re a one-person band or a multinational corporation, you need content. The problem is, many companies create their own content. Nothing wrong with that you might think, but nine times out of ten they fall into the same trap. This […]

    Read more
  • Why You Need A Tone Of Voice Guide And How To Create One

      In the online digital world, your tone of voice is what sets you apart from your competitors. That’s why paying attention to the way you communicate (and keeping it consistent) is vital. If you’re unsure of what tone of voice means, basically it’s how you use language, the style you choose (i.e., professional, natural, […]

    Read more