• Mail Butler – Making Apple Mail That Little Bit Better

      Not my usual type of post, but every now and then I come across a product that I can’t believe I managed to live without for so long. And when I do, I just have to tell people about it. I’ve been an Apple user for about 5 years. I love my iMac, but […]

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  • It is a Wise Businessperson Who Takes Advice

      If I’ve said it once, I’ve said it a hundred times; you know your business better than anyone else. But that does not mean you should ignore advice. A few years ago, while still a little green behind the ears, I worked with a client who was after a sales letter. It’s not something […]

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  • Will You Help Me Become a Better Networker?

      Networking is part and parcel of running your own business. But that doesn’t mean you have to like it. Take me for example. Since 2007, I’ve been running my own freelance copywriting business. After teaching myself about the intricacies of SEO (search engine optimisation) and social media, I successfully marketed myself online to the […]

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  • Briefing Your Copywriter – What Not to Include

      I have already created a downloadable guide on how to brief your copywriter, so this time round I want to look at what not to include. Before I get going, it’s worth remembering that all copywriters work differently. Therefore what I’m about to say is personal to me, but you can bet a lot […]

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  • Yes, You Can Start a Sentence With And

      Throughout my copywriting career I have written sentences that start with ‘and’ or ‘but’. Usually, this is met with a cry from my client, ‘No! You can’t do that, my English teacher said so.” It’s true, students all over the country were brainwashed by their English teachers telling them that under no circumstances should […]

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  • A Quick Insight into the Art of Writing an Elevator Pitch

    I hate networking events. If they weren’t bad enough on their own, they’re even worse when you have to deliver an elevator pitch. If you’re unsure what that is, an elevator pitch is a short summary that quickly tells your audience what your company can do for them. It has to be short, snappy, to […]

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  • Why Case Studies Win Over Testimonials Every Time

      You can talk about your services and products until you’re blue in the face, but without some sort of social proof, no one’s going to listen. Think about how you seek out new suppliers. You’ll do a Google search, make a shortlist, check out their websites, find out how they’re going to make your […]

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  • Stop Content Marketing – You Don’t Know What You’re Doing

      Content marketing is one of those phrases everyone’s banding about. In your marketing strategy meetings you’re being constantly told you need to do it, but no one’s telling you how or why. It’s not enough just to say ‘hey, we blog therefore we have a content marketing strategy,’ because unless you have a clear […]

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