Tag Archives: marketing strategy
What Is The Biggest Mistake Businesses Make?
Marketing – whether content creation, SEO, online or networking – is not and should not be a one-time practice. To look at the biggest mistake businesses make, I want to turn to the world of F1. Picture this: it’s the British Grand Prix. Lewis Hamilton has had a flying start and, during the course of […]Read more
Marketing: Expectations vs Reality in relation to copywriting and content
Are your marketing expectations realistic? Whether you’re running an established company or dipping your toes into the business world for the first time, it’s essential you don’t let your marketing imagination get away from you. It’s easy to sit in your boardroom and come up with a content marketing strategy that gets you excited. The […]Read more
Your Marketing Strategy Is Nothing Without Content
You can’t have a marketing strategy without content, and you can’t have a content strategy without a marketing plan. That’s where many people go wrong. I work on content strategies with many of my clients. Together, we create a plan of action outlining the areas that the content needs to touch on. Then, I create […]Read more
Take Responsibility For Your Marketing Strategy
If you’re lucky enough to have enough of a budget to secure professional help for your marketing, it doesn’t mean you can pass the buck when things go wrong. Of course, I’m not referring to those of you that employ a marketing agency to run that side of things for you. This post is aimed […]Read more
Joining The Dots Marketing
Dot-to-dots were great, weren’t they? I used to spend hours with those books creating slightly jagged looking pictures as I shakily joined the dots together. Marketing your business is a bit like doing a dot-to-dot. A lot of companies produce content; some dabble in social media, a few play around with video marketing and one […]Read more
Do You Have A Content Marketing Strategy?
Is a content marketing strategy essential? After all, isn’t it just a case of publishing blogs now and then and pushing your products and stuff out through social media? Oh boy, if that’s what you think, no wonder your content marketing is falling flat on its face. Every business needs a strategy behind its […]Read more
Why Your Content Shouldn’t Be Like Your Competitors’
Before I launch into this particular post, I would just like to say that what I am about to talk about doesn’t happen very often. However, the fact that it happens at all compels me to write about it. What am I talking about? Copywriting briefs, or rather the lack of. The vast majority […]Read more
What’s Wrong With Your Email Marketing?
How hard can it be to create an email marketing strategy? Judging by some of the stuff I get in my inbox, very hard. Creating emails should be the easiest thing in the world, and yet, time after time, they fall short of the mark. Before I get into the reasons why your email […]Read more
Video Marketing and The Importance of Knowing Your Audience
You don’t need me to tell you how valuable video is to your marketing strategy. Whether you’re looking to create a cracking corporate video, an explainer video or a product awareness video, it will add a new dimension to your marketing messaging. There is one problem, though. A lot of companies lose sight of […]Read more
Why Your Content Isn’t Working
You know your website needs content if it is to perform well. But you have an issue or two. Your writers are churning out the quantity, but not the quality and they hate creating something that’s search engine friendly (i.e. SEO content) because they think it looks spammy. There is an easy fix to […]Read more