• 5 Successful Types Of Content You Should Be Using

      When it comes to writing your marketing content, I get your thought process goes something like this: I want people to buy my product That means I must promote it at every opportunity So every piece of marketing I send out must push my product Because all I have to do is tell people […]

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  • Direct Mail: Why You Must Stay Focused

          Direct mail letters, when done right, are not cheap. That doesn’t mean you should abandon the idea of using a professional copywriter and go for the DIY method. Why? Well, what you come up with is unlikely to work. Here’s why. Why direct mail DIY is a bad idea It’s unlikely your […]

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  • Do You Have A Content Marketing Strategy?

      Is a content marketing strategy essential? After all, isn’t it just a case of publishing blogs now and then and pushing your products and stuff out through social media? Oh boy, if that’s what you think, no wonder your content marketing is falling flat on its face. Every business needs a strategy behind its […]

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  • Why You Need A Tone Of Voice Guide And How To Create One

      In the online digital world, your tone of voice is what sets you apart from your competitors. That’s why paying attention to the way you communicate (and keeping it consistent) is vital. If you’re unsure of what tone of voice means, basically it’s how you use language, the style you choose (i.e., professional, natural, […]

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  • Corporate Websites Must Move With The Times

    The corporate website is an unwieldy beast. It’s usually crammed with inward-facing content that shouts about the company. The language used is convoluted jargon that’s meaningless. Its maze of pages makes finding anything damn near impossible. And that’s why they’re dying. According to Webtrends, almost 70% of Fortune 100 corporate websites have experienced a decline […]

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  • Why It’s A Bad Idea To Write Your Content In-house

    Times are tough and you need to keep your costs down, I get that. But it’s important not to lose sight of the bigger picture while you’re finding ways to trim your spending. If you’ve used a copywriter in the past, you may decide bringing content production in-house will save you money. However, the opposite […]

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  • The Benefit of Print Newsletters Over Email Newsletters

      I get it, everything is going digital so it makes sense to send your newsletters by email. It’s fast and cheap, especially if you have a whopping database (that is of course GRDP compliant). But what happens if you’re a small company with a limited database of a few hundred people? If that’s the […]

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  • Your Blogging Will Improve With Time

      Like a fine wine, your blogging technique will improve with time. Too many people expect to get it right first time, and when the magic doesn’t happen instantly (i.e., your website is inundated by thousands of new visitors hungry for your words of wisdom), they give up. The thing is, you’re unlikely to be […]

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