Monthly Archives: October 2015
Are White Papers Going The Way of The Dinosaurs?
“A white paper is an authoritative report or guide informing readers in a concise manner about a complex issue and presenting the issuing body’s philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision.” Wikipedia White papers are regularly produced by large corporates […]Read more
Is The Face of Copywriting Changing?
I had a really interesting conversation the other day with a guy who’s looking to get into freelance copywriting. We discussed all sorts things such as how to get clients, how to work with clients, how to manage expectations etc. But something else came up that was really interesting. He asked whether I thought […]Read more
When’s The Best Time to Send Your Email Marketing Campaign?
Email marketing is great, but assuming you’ve got some seriously good content there are still a few other factors that could contribute negatively to its impact. One of those is your timing. This infographic by Pure360 identifies the best (and worst) times of day to send your communications.Read more
How to Gain More Positive Customer Reviews
Reviews, testimonials, or whatever you call them are a fantastic way of attracting new business. Potential customers are more likely to believe their peers about the level of your service and quality of your products that what you tell them on your website and in your brochures. The problem is, getting your customers to […]Read more
The Death of the High Street Store – Infographic
Online sales are booming. Gone are the days when you would have to traipse round town, going in and our of every shop, trying to find that illusive thingamabob you’ve been looking for. No longer do you have to drive from retail part to retail park trying to find the best deal on your […]Read more
The Benefits of a Neutral Copywriter
First, I should probably explain what I mean by a neutral copywriter. When you start looking round for a writing partner to help you with your marketing, you’ll realise they come in all shapes and sizes. Some will only write for online marketing, others specialise in offline media. Then there’ll be those that only […]Read more
SME Marketing – Plural and Singular?
This is one of the questions every small business owner will ask, especially when they work alone. Is it best to create marketing materials that use ‘I’ or ‘we’? Let’s take a look at the pros and cons of each approach. Taking the singular path There are a lot of businesses out there run […]Read more
Effective Copywriting Takes Two
Yeah, it takes two baby. Speaking in behalf of at least a few of the world’s copywriters, I want to clear something up. Yes, we’re professional writers. Yes, we’re well versed in the art of writing persuasively, coherently and effectively. Yes, we even have some excellent ideas to add to your project. The one […]Read more
Making an Impact With Repurposed Content
What is repurposed content? It’s recycling; creating something new out of something old. Repurposing is a fantastic way of re-sharing your old content, but that doesn’t mean just re-sharing on social media. The content you’re re-sharing can be anything – white papers, reports, blogs, articles, videos, podcasts etc. Of course, as you’ve probably guessed […]Read more