• Do you hire a freelance copywriter or a new member of staff?

      It’s out there – your advert for a copywriter has been launched, waiting to tempt some exceptional talent to enhance your team. This means you are one of the few business leaders who understands the value of copywriting. If you want to build and maintain strong relationships with your customers, stakeholders and staff, the […]

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  • A Real Copywriter is Creative, AI is Not.

    This post first appeared here a few years ago, but with the onslaught of AI, I think it’s definitely worth another read. The only way you can get engaging content that has heart and emotion is for it to be written by a real person. Many companies are using AI because it’s cheaper than working […]

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  • A Freelance Copywriter is a MUST for Your Business

    Why do you need a freelance copywriter? Because your company needs content, lots of content. Whether it’s updating your website content, creating newsletters, writing internal communications, pulling together case studies, creating white papers and reports, or keeping your blog fed, the demand is relentless. Not only does it take an excessive amount of time to […]

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  • Big Business Can’t Survive without Freelancers and Small Businesses

    Working with freelancers and small businesses will transform your operations. Corporations are the ocean liners of the business world. They lumber along and take an age to change direction. On the other hand, small businesses are nimble speedboats that thrive on being responsive and flexible. They can make decisions that are implemented immediately and turn […]

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  • How to Avoid a Freelance Client Famine

    Freelance client famine is a thing. It is the threat that keeps freelancers everywhere in a state of high alert. One minute life’s great; the next, there’s no work or money coming in. This article from my archives gives a few ideas about how to combat the famine when it strikes (and it will). On […]

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  • What it Means to Be a Female Entrepreneur

    female entrepreneur   Am I a female entrepreneur? According to the dictionary, an entrepreneur is a person who sets up a business or businesses, taking on financial risks in the hope of profit. I own my own business; therefore, I guess that’s what I am, although that’s not how I see myself. Every year, on […]

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  • I’m 90% of the Way in Achieving a Paperless Office

      [Please note this is not a sponsored post.]   Running a paperless office has always seemed impossible to me. As a copywriter, I do all my work in Word, but my notes are taken the old-fashioned way – with paper and pen. It took me years to finally move over to a digital calendar, […]

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  • What Do You Do When Your Freelance Work Dries Up?

    The COVID pandemic is hitting freelancers hard. Either their work has dried up completely, or their clients are driving them down on price as their budgets contract. It’s a tough time; one that many companies won’t survive. But it’s not all doom and gloom. I wrote the following post a few years ago. Considering the […]

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  • Freelancers Are the Nimble Fish That Keep Your Business Running

    Freelance workers keep businesses going – FACT.  We are the unsung heroes who are ready to help out in times of need – whether due to an influx of work or to deliver specialist knowledge. I am one of those heroes.  As a freelance copywriter, my writing skills have helped many corporates out of a […]

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  • The Human Face of Copywriting

    How do you make your copywriting human? What’s the secret to generating engagement with your readers? Are there any shortcuts that work? Well, here are the answers to those questions and more… This download is my gift to you. To get your content singing the right tune, call Sally Ormond on +44(0)1449 779605 today.

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