• What it Means to Be a Female Entrepreneur

    female entrepreneur   Am I a female entrepreneur? According to the dictionary, an entrepreneur is a person who sets up a business or businesses, taking on financial risks in the hope of profit. I own my own business; therefore, I guess that’s what I am, although that’s not how I see myself. Every year, on […]

    Read more
  • I’m 90% of the Way in Achieving a Paperless Office

      [Please note this is not a sponsored post.]   Running a paperless office has always seemed impossible to me. As a copywriter, I do all my work in Word, but my notes are taken the old-fashioned way – with paper and pen. It took me years to finally move over to a digital calendar, […]

    Read more
  • What Do You Do When Your Freelance Work Dries Up?

    The COVID pandemic is hitting freelancers hard. Either their work has dried up completely, or their clients are driving them down on price as their budgets contract. It’s a tough time; one that many companies won’t survive. But it’s not all doom and gloom. I wrote the following post a few years ago. Considering the […]

    Read more
  • Freelancers Are the Nimble Fish That Keep Your Business Running

    Freelance workers keep businesses going – FACT.  We are the unsung heroes who are ready to help out in times of need – whether due to an influx of work or to deliver specialist knowledge. I am one of those heroes.  As a freelance copywriter, my writing skills have helped many corporates out of a […]

    Read more
  • The Human Face of Copywriting

    How do you make your copywriting human? What’s the secret to generating engagement with your readers? Are there any shortcuts that work? Well, here are the answers to those questions and more… This download is my gift to you. To get your content singing the right tune, call Sally Ormond on +44(0)1449 779605 today.

    Read more
  • How Freelance Copywriters Get the Best from Their Interviewees

    A big part of the freelancer copywriter’s workload is research. That could mean hours scouring the Internet, reading journals and magazines, or interviewing subject matter experts.  It’s the last one, the interview, I want to concentrate on here.  A subject matter expert is precisely what it says on the tin – an expert. That makes […]

    Read more
  • Copywriting By Marketing Agency vs Freelance Copywriter

    Whom do you get to do your copywriting? – The marketing agency that does your design and web work, or do you find yourself a professional freelance copywriter? Let’s look at them in detail. Copywriting by marketing agency On the face of it, you may think that getting all your marketing work done under one […]

    Read more
  • Why Corporates Benefit From Working With Copywriters

    The relationship between corporates and copywriters is long established. Specialist writers don’t come cheap, and often they are not needed on a full-time basis. That’s why partnering with a freelance copywriter works so well in the corporate world. Here’s post I wrote a while ago (updated) to illustrate this point. Corporates and Copywriters – why […]

    Read more
  • Freelancers Who Work From Home Are Professional

    Years ago, I attended a course during which I was told I should never call myself a freelancer because it devalues what I do.  I ignored that advice, because I am a freelancer. I don’t work for a specific company on a nine to five basis. I’m my own boss and work on projects with […]

    Read more
  • Copywriting For Sole Traders

    I appreciate that, as a sole trader, you don’t always have the budget for a professional copywriter. However, that doesn’t mean what you need to say isn’t important. That’s why I’m digging this post from the archives. It gives you an overview of how you can make the most of your content. I hope you […]

    Read more