• Do You Place Enough Value on your Video Script?

    Video marketing is booming, so there’s a demand for effective video scripts. Whether you’re publicising a new product or creating an explainer video, the most essential part of the video is the script. Really, it is. Yes, the visuals, music and production quality are also important, but if the words don’t hit home, your viewers […]

    Read more
  • Video Drop-Offs And How To Reduce Them

    Video marketing is as relevant as ever. It can differentiate you from your competitors. It will create an engaging platform from which you can sell the benefits of your product or service.  However, it’s vital it doesn’t bore the pants of your audience.  Below is a post I wrote a few years ago about how […]

    Read more
  • Video Marketing and The Importance of Knowing Your Audience

      You don’t need me to tell you how valuable video is to your marketing strategy. Whether you’re looking to create a cracking corporate video, an explainer video or a product awareness video, it will add a new dimension to your marketing messaging. There is one problem, though. A lot of companies lose sight of […]

    Read more
  • How to Create an Explainer Video

    Explainer videos are fantastic tools that quickly get across the message about the benefits of your product or service to your audience. Hmm…that sums up this whole post really. But as it’s a bit short, let’s have a think about how to make your explainer video as powerful as possible. You already know how much Google […]

    Read more
  • Video Marketing Stats That’ll Make Your Eyes Water

      Yes, you’ve heard it said many times before – video marketing, blah, blah, blah…great for your business, blah, blah, blah. There is a reason for it being repeated over and over – because it’s true. Not everyone likes to read information; some prefer to listen to it, others like to watch it, which is […]

    Read more
  • How to Get The Most From Your Corporate Video

    You did it! After a lot of time and money your corporate video is finally finished. The Board are thrilled with it, but now you have to make sure your brainchild works hard and brings in customers. Your initial thoughts are probably to get it loaded up to YouTube, get it on your website and […]

    Read more
  • How Video Will Get Your Business Noticed

    The best marketing strategy your business can have is a varied one. Just publishing high quality content, although important, isn’t enough. Your customers are all very different (even though they face common issues which bring them to you) and like to receive information in different ways. That’s why the content you produce should be in […]

    Read more
  • Make Your Marketing Go Viral

    Can you? Is it that easy? Do you just tell your team, “Hey guys, we’re going to create a viral video for our next project.Any ideas?” No – it’s not that easy because you can’t make something go viral, that’s the job of your viewers. What is viral marketing? Something goes viral when it’s shared […]

    Read more
  • Driving Traffic

      If you’re an online marketer you need traffic – and a lot of it. Why? Because your traffic is your customers and more customers means more money. How do you actually get more traffic though? And, once you’ve started to get it, how do you convince them to buy from you? There are various […]

    Read more
  • Video Marketing on Your Website

    The first thing your website has to do is engage your reader. Granted, the design of your site and its copywriting will go a long way to persuade your reader that you are the company for them. But how about getting a bit more personal? Be visual with video More and more companies are using […]

    Read more