• Direct Mail Sales Letters Rock (if you get them right)

    In my previous two posts, I started looking at whether email marketing has had its day, and then how to create effective emails if you decide to market your business that way. This time around I want to look at direct mail (the sales letter). My first post looked at why a physical sales letter […]

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  • Should You Invest in Email Marketing or Sales Letters?

    Email marketing was all the rage a few years ago. It heralded the start of a revolution in marketing. It was cheap, fast, and its results were easy to measure.  Fast forward a few years, and it’s now become a modern-day annoyance for consumers. From an initial trickle, their inboxes now overflow with communications they […]

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  • Direct Response Marketing – How to Create a Successful Sales Letter

    Believe it or not, direct mail is still a valuable sales tool.  You would have thought, with the proliferation of email marketing, physical paper letters had gone the way of the dinosaurs. But you’d be wrong.  Practically every company now dabbles in email marketing. Even the advent of GDPR doesn’t seem to have had an […]

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  • Writing A Sales Letter – Tips From Legendary Copywriters

    Sales letters remain a common form of marketing. However, they are also the trickiest to write. Understanding the art behind them and the needs of the customer are imperative to success. To help you out, I wanted to share this infographic with you. I found it on Crazyegg, and it shows you what the legendary […]

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  • How to Write a Sales Letter That Wins Every Time

    OK, let’s start at the beginning. The title of this piece is a wee bit misleading because no single formula will ensure every sales letter you write will be a success. So why did I start with a big fat lie? Because I think it’s crucial for you to understand that. Yes, you started reading […]

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  • Direct Response Marketing – The Magic Ingredients

    Life would be so much easier if we all have a crystal ball. But we don’t, so we have to rely on good old-fashioned research with a dash of copywriting cunning. You might think that writing a piece of direct mail is easy. All you need is a description of your product, the price, a […]

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  • Why Your Sales Letters Aren’t Working

      You would think that writing a letter would be easy. Ok, most of today’s communications are electronic, so the art of letter writing is on the wane, but the act of committing your thoughts to paper can’t be that hard, can it? Judging by a lot of the direct mail I get these days […]

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