• UX/UI Copywriting – The What, Why and How

    It’s tough keeping up with all the new terminology that keeps springing up. In my industry, the latest is UX/UI Copywriting.  Its primary use is within the technology and software sectors, and this article will help you understand what it is, why it’s needed, and how it’s done. What is UX/UI copywriting? To kick things […]

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  • STOP PRESS: Grammar Rules Are Not Set in Stone

    I can hear all the grammarians taking in a deep collective breath. So, before you get ready to type your outraged retort, allow me to explain my viewpoint. The English language isn’t static; it’s been on an evolutionary journey from the first moment it was uttered. Initially, when it was merely a spoken language, grammar […]

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