• Proofreading – How To Do It Well

      It’s been a while since I touched on the subject of proofreading, so here’s an article from the archives giving a foolproof guide to one of the most critical aspects of copywriting.   A Fool Proof Guide to Proofreading Before I launch into this subject, I want to say two things: you are human; […]

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  • Great Spelling Fails – “iHop-gate”

    I’ve written several posts about the importance of proofreading and why you should pay attention to your spelling (the link takes you to a selection of articles on the subject), but a recent trip to Florida made me smile. To paraphrase Alexander Pope “to err is human”. No matter who you are, how well educated or […]

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  • A Fool Proof Guide to Proofreading

      Before I launch into this subject I want to say two things – you are human; you will make mistakes. Regardless of whether you’re a professional copywriter or the person in the office that gets all the writing tasks dumped on them, sooner or later an error will slip through. It would be great […]

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  • Failing to Proofread Could Cost You £8.8 Million

      Really? £8.8 million? I kid you not. A recent article in The Guardian reported how a simple proofreading blunder has cost Companies House £8.8 million. What did they do? Add an erroneous “s”. In 2009, Companies House recorded information stating that Taylor & Sons Ltd (a 124 year old Welsh engineering firm employing more […]

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  • 6 Tips for Effective Proofreading

      Before I begin let me point out that nobody is perfect. If you are the type of person who revels in making others feel small because they made a mistake, I’d just like to point out all the blunders you’ve made in your life. As a copywriter, I am well and truly in the […]

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  • The Cost of NOT Proofreading

    This post first appeared on my other blog, freelancecopywritersblog.com, but I also wanted to share it with you here. It’s amazing where inspiration can strike for blog posts. This one came about after a visit to the opticians. I dread going mainly because I have a tendency to faint but on this occasion not only […]

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  • Why You Should Always Review Your Writing

      Have you ever written something, thought it was the best thing since sliced bread but then, when you’ve gone back to it after a few months or even years later, cringed at how awful it was? I have. I used to write a lot as a child and had a little notebook I’d write […]

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