Tag Archives: online marketing
Why Are Your Pay Per Click Campaigns Bombing?
Pay per click seems a great alternative to organic search marketing. For starters, get your campaign right, and your ad will appear at the top of the page. You like that idea because search marketing is a long game to play. Plus, you never know what your competitors are up to. One minute you can […]Read more
Template Website – Yes or No?
If you’re starting up a business or looking to revamp your existing website, what will you go for – a custom build or a template? Cost is bound to be a significant factor in your decision, and a template design is probably going to be cheaper. But is it always the best choice? They’re […]Read more
Google Local – The Latest News in Google’s Local Ranking Factors
Google local is a great way to get your business noticed, so it’s important you’re kept up to date with the latest news from the search giant. A recent update to the “Improve your local ranking on Google” page provides new information under the local ranking factor categories of relevance, distance and prominence. Making […]Read more
How to Write Value-orientated Content
Online marketing is never static. What’s hot and what’s not is constantly changing, keeping marketers on their toes. One thing that is certain is that content marketing is central to SEO (search engine optimisation) and always will be. That’s all well and good, but how do you know what types of content are marketable? […]Read more
How to Combat the Fear of Being Ripped Off
At some point in your life you’ve been ripped off. It was either that gizmo you bought from the market that worked for 30 seconds before giving up the ghost, or the ‘get rich quick’ scheme you fell for hook line and sinker. Whatever it was, it really hacked you off and you vowed […]Read more
Content Marketing Will Be The Death of SEO
This is an unusually short post because I feel a rant coming on. Content marketing is killing search engine optimisation – some would like you to believe that, but I’m not falling for it. You have a limited marketing budget. On the one hand you have the content marketing camp telling you the smart money […]Read more
Does Your Business Need a Website to Succeed?
You would have thought the simple answer to that was yes, but it would seem as though some business owners still need convincing. According to the Office of National Statistics, 21% of small firms still don’t have websites, which is astonishing. They are mainly plumbers, florists, small retailers, decorators etc., who rely on word of […]Read more
Could This Be The End of Print Marketing?
Over the years the trend for many companies has been to move more and more of their marketing activities away from print in favour of digital formats such as websites, emails, e-newsletters, QR codes, video or social media. Although brochures, leaflets and other print marketing still holds a valid place in your marketing armoury, you […]Read more
How to Get Your Social Networking Right
There’s no getting away from the fact that social media and social networking are a great way to reach a global audience. But the thing you have to remember is that once you’ve put something out on the Internet, it’s there forever. That’s why it’s essential you get a strategy in place before you start. […]Read more
Why Off Screen SEO is Important
Search engine optimisation usually makes you think of things like: SEO copywriting Keywords Title tags Headings and subheadings These are all very important when it comes to boosting your website’s SEO, but there’s a lot more that also has to happen ‘behind the scenes’. What is off screen SEO? There are 3 main elements that […]Read more