• When Is a White Paper Not a White Paper?

    White papers are a fabulous marketing tool for many businesses. They offer a vehicle through which you can concisely convey complex information. The problem is once written, emailed out, and posted in your online library; they tend to be forgotten. That’s such a shame. Every white paper contains information that needs to be seen, so […]

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  • Go Green With Your Old Content

      Being green is the new black. We’re told to recycle everything, so how about recycling your content? Over the years, you’ll build up a valuable library of content. It contains things like blogs, articles, videos, reports, white papers, and case studies. Rather than leaving it on your hard drive, make it work for you […]

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  • Making an Impact With Repurposed Content

      What is repurposed content? It’s recycling; creating something new out of something old. Repurposing is a fantastic way of re-sharing your old content, but that doesn’t mean just re-sharing on social media. The content you’re re-sharing can be anything – white papers, reports, blogs, articles, videos, podcasts etc. Of course, as you’ve probably guessed […]

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  • Maximising Your Newsletter Marketing

    Newsletter marketing is a great way to promote your business and add value to your customers – fact. But what happens once you’ve hit send? Is  your carefully crafted copy forgotten about? Did you know you could use your newsletters to help give your Search Engine Optimisation (SEO) a boost? Newsletters and SEO Surely, my […]

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