• Get Your Marketing Content up to Scratch or the UK Market

    Marketing content is country-specific. This article from my archives is getting an airing again because it’s something that’s often overlooked when companies try to break into new markets. Although the focus is on the UK, the sentiment remains for any global market.   Marketing content is country-specific.                 […]

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  • Content Marketing – How to Keep the Good Times Rolling

    content marketing   Content marketing is probably the most crucial element in your marketing strategy. You start out guns blazing. Your team is overflowing with ideas. The first few months see your team writing article after article. Then something happens. Before you realise it, the ideas have stopped coming. Your teams have exhausted every avenue […]

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  • Why 49% of Companies Outsource Their Content Production

      Content creation is often seen as a burden, which is why the Content Marketing Institute’s 2020 report showed that 49% companies outsource their content production because they don’t have the time, expertise or resources to do it themselves. When you consider it can take anywhere between three to six hours to write a high-quality, […]

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  • How to Use Storytelling in Your Content Marketing

      If you are sitting comfortably, I’ll begin. Once upon a time, there was a marketer that wanted to make an impact in his industry. Everywhere he looked, his competitors were getting more business and greater exposure even though he believed his product was head and shoulders above theirs. Despite his blogs, social channels and […]

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  • Give Your Subject Matter Experts a Break and Hire a Copywriter

    Back in February, I write an article about why every business needs a copywriter.  In my list of 17 ways a copywriter will help your business, I touched on articles, white papers and reports.  Many businesses (especially large corporations) have subject matter experts. These people have exceptional knowledge in specific areas of the company and are […]

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  • How To Make Sure Your Content Hits The Spot

    Now you’ve decided to get cracking on your content marketing campaign, how’s it going? After a brainstorming session with your team, you have come up with a list of topics you want to write about.  Stop right there. Before you sit down and waste many hours writing, you’ve entirely missed the point of content marketing. […]

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  • How Important Is Quality in Content Marketing?

    Content marketing is a vital part of your marketing strategy, but you don’t need me to tell you that.  You’re either writing your own stuff in-house, or you’re using an external copywriter (smart move). However, with the external writer option, how do you know you’re getting the best quality? In fact, does that even matter? […]

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  • Blogging Is Not A Waste Of Time

    Business people often fall into one of two categories when it comes to blogging. Those who believe it is a complete waste of time and effort, and those who see its value as marketing tool.  It’s very much a Marmite matter.  The anti-bloggers often believe you get a far better return for your time if […]

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  • Content Without A Strategy Is Just Words

    Creating compelling, high-quality content is essential for the online visibility of your business. It’s great to have a stack of original articles to drip feed to your audience. However, they are just a pile of carefully chosen words if you don’t have a content strategy. What is a content strategy? Before you develop your content […]

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  • Joining The Dots Marketing

    Dot-to-dots were great, weren’t they? I used to spend hours with those books creating slightly jagged looking pictures as I shakily joined the dots together. Marketing your business is a bit like doing a dot-to-dot. A lot of companies produce content; some dabble in social media, a few play around with video marketing and one […]

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