• How To Brief A Copywriter

    The way you brief your copywriter will determine the success of your project. No, really, it will. Get the brief wrong, and the end result will be completely different from what you were expecting. And it won’t be your copywriter’s fault. You see, the brief you give are your instructions. They will be followed to […]

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  • Give your copywriter time

    When working on a marketing project, I can guarantee the last thing you thought of was the copy. Especially if we’re talking about websites and brochures.  I get it all the time. Clients come to me and need content (whether that’s web copy, brochure content, sales letters, case studies, articles, scripts, white papers or reports) […]

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  • How Much Thought Have You Given Your Tone of Voice?

    Tone of voice? Isn’t that just a fallacy dreamt up by the marketing industry in an attempt to justify their high charges I guess some agencies might use it that way, but I can assure you tone of voice is not only real, but it’s also vital to your online success. In fact, I’d go […]

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  • You Don’t Need Experience to Write Fabulous Copy

    (In fact, it’s best you don’t have any experience at all) The first question I’m asked by potential clients is how much experience I have writing for their industry.  There are two possible responses to this: I lie and think of a number and bluff my way through the resulting conversation Be honest and convince […]

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  • Why Copywriters Make Great Listeners

    Most people think that to be a copywriter you only have to be able to write.  Of course, that’s a big part of the job. But writing isn’t just writing. There’s a lot more to it than that.  A professional copywriter does several things really well: Writing Researching Listening It’s that last one that I […]

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  • How To Make Sure Your Content Hits The Spot

    Now you’ve decided to get cracking on your content marketing campaign, how’s it going? After a brainstorming session with your team, you have come up with a list of topics you want to write about.  Stop right there. Before you sit down and waste many hours writing, you’ve entirely missed the point of content marketing. […]

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  • A Copywriter’s Open Letter To Clients Everywhere

    Dear Client,  I felt yesterday’s meeting was very positive, and I loved your enthusiasm for doing things differently.  As discussed, when it comes to making an impact, being brave and using an approach that is the opposite to your competitors’ will catch the eye of potential clients.  It’s like I said if a company is […]

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  • One Way Your Company Can Become A Great Place to Work

    It’s pleasing to see how many companies are striving to be a great place to work.  Many things need to happen to achieve that status. Many of which are far beyond the remit of a copywriter like myself. However, there is a way your copywriter (or me if you don’t have one) can help you […]

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  • Why Every Business Needs a Copywriter

    Whether you’re a one-person band, an SME or a corporate giant with a marketing department, you still need a copywriter on hand to help you with your content.  Why? Your people are great; there’s no getting away from that. However, the chances of one of them being a superb copywriter who’s spent hours honing their […]

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  • The Copywriter – Corporate Relationship and Why It’s a Match Made in Heaven

    Since starting my copywriting business (many moons ago), my client base has shifted from mainly SMEs to large corporate clients. As a result, the type of work I do has also changed.  As a freelancer, there is no way I could take on the critical marketing role in a corporate. In fact, most will farm […]

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