• A Quick Guide to Powerful Copywriting

      Creating copy for your marketing that is interesting, relevant and that sells isn’t always as easy as it sounds. You must think about your audience, why you’re writing, what you want to achieve from it and that’s before you start looking at it from your customers perspective. The easiest way to explain how to […]

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  • Find Your Voice Through Blogging

      The best way to create a unique identity for your company online is by finding your perfect voice. That means how you express yourself, your use of words – the way you talk. Yes, I do mean talk. As you’re reading this a voice in your head is ‘speaking’ the words to you. The […]

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  • Don’t Ask For 10,000 Words of Copywriting

      How long should it be? That is a question people ask when planning out their copy. “I’m writing a sales letter, how long should it be?” “I want 3 pages of web copy, each 650 words long.” “I’m writing an article for LinkedIn, how many words should I use?”   Do you really think […]

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  • 5 Steps to Stellar Copywriting

      You know what it’s like. You’ve spent hours creating copy for your latest project, the deadline is looming and you quickly finish it, compose a covering email and then hit send. Was it really your best work? Does the headline really stand out? Have you really given the reader what they want? The answer […]

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  • 9 Steps to Powerful Copywriting

    Writing is the easiest thing in the world, isn’t it? You’ve been doing it since before primary school. Your skills have developed from the scribbles and lines your mum swore blind was your name to lengthy essays about the fermentation of yeast. It’s something you do every single day so writing for your business can’t […]

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