• STOP PRESS: Grammar Rules Are Not Set in Stone

    I can hear all the grammarians taking in a deep collective breath. So, before you get ready to type your outraged retort, allow me to explain my viewpoint. The English language isn’t static; it’s been on an evolutionary journey from the first moment it was uttered. Initially, when it was merely a spoken language, grammar […]

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  • Give your copywriter time

    When working on a marketing project, I can guarantee the last thing you thought of was the copy. Especially if we’re talking about websites and brochures.  I get it all the time. Clients come to me and need content (whether that’s web copy, brochure content, sales letters, case studies, articles, scripts, white papers or reports) […]

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  • A Copywriter’s Open Letter To Clients Everywhere

    Dear Client,  I felt yesterday’s meeting was very positive, and I loved your enthusiasm for doing things differently.  As discussed, when it comes to making an impact, being brave and using an approach that is the opposite to your competitors’ will catch the eye of potential clients.  It’s like I said if a company is […]

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  • Freelancers Are the Nimble Fish That Keep Your Business Running

    Freelance workers keep businesses going – FACT.  We are the unsung heroes who are ready to help out in times of need – whether due to an influx of work or to deliver specialist knowledge. I am one of those heroes.  As a freelance copywriter, my writing skills have helped many corporates out of a […]

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  • How Freelance Copywriters Get the Best from Their Interviewees

    A big part of the freelancer copywriter’s workload is research. That could mean hours scouring the Internet, reading journals and magazines, or interviewing subject matter experts.  It’s the last one, the interview, I want to concentrate on here.  A subject matter expert is precisely what it says on the tin – an expert. That makes […]

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  • Article Writing – What’s Your Thinking Behind Your Content Strategy?

    The fact that you’re involved in article writing and have a content strategy is fabulous.  It means you understand the need for regular content in today’s digital age. But, why are you writing articles? You see, the success of your strategy comes down to your mindset.  There are two mindsets so let’s look at each […]

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  • Why Corporates Benefit From Working With Copywriters

    The relationship between corporates and copywriters is long established. Specialist writers don’t come cheap, and often they are not needed on a full-time basis. That’s why partnering with a freelance copywriter works so well in the corporate world. Here’s post I wrote a while ago (updated) to illustrate this point. Corporates and Copywriters – why […]

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  • Copywriting For Sole Traders

    I appreciate that, as a sole trader, you don’t always have the budget for a professional copywriter. However, that doesn’t mean what you need to say isn’t important. That’s why I’m digging this post from the archives. It gives you an overview of how you can make the most of your content. I hope you […]

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  • How To Find The Right Copywriter

    Finding the right copywriter isn’t an easy task, which is why it shouldn’t be left until the eleventh hour. However, quite often the copywriter is the last team member you think of. The panic usually sets in when you realise you have a fab looking new website design but to content, your brochure’s ready to go […]

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  • The Best Copywriting Is Not Born From Experience

    Potential clients constantly ask copywriters around the world if they have experience in their industry.  If, as a client, the answer you receive is “yes, actually the majority of my clients work in your industry,” run for the hills and don’t look back. Why? Prior knowledge of an industry or a ‘specialism’ within a specific area […]

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