Yes, you’ve heard it said many times before – video marketing, blah, blah, blah…great for your business, blah, blah, blah.
There is a reason for it being repeated over and over – because it’s true.
Not everyone likes to read information; some prefer to listen to it, others like to watch it, which is why diversity within your marketing strategy is essential.
I think it’s especially true of the Millennials (as marketers like to call them) – young people to you and me – who are the YouTube generation.
You probably saw the recent research from Childwise that shows, for the first time, children are spending more time on the Internet than watching TV. Granted, they probably aren’t your target market at the moment, but give them a few years and they could be.
The report went on to say that YouTube has taken centre stage in their lives with half accessing it every day. They’re watching music videos, TV programmes, how to videos and vlogs.
These are your future customers, so isn’t it time you gave them what they want?
Video marketing stats
Time for those stats I promised you.
These 7 incredible stats come courtesy of Wyzowl and might make you more inclined to start investing in video.
- 77% of consumers have been convinced to buy a product after watching a video
- 70% of consumers say they have shared a brand’s video
- 76% of consumers would share a brand’s video if it was entertaining
- 61% of consumers were put off buying a product after watching a bad explainer video
- 72% of businesses say video has improved their conversion rate
- 53% of businesses struggle to promote their video content
- 91% of businesses say they plan to increase or maintain their spending on video in 2016
The underlying message?
If you’re going to do video marketing, make sure you do it well.
You must not only pay attention to production values, but you also need a killer script and great delivery.
The whole point of your video is to entertain – yes you also want to sell, but if your audience isn’t engaged you won’t be selling anything.
On top of all of that, you also need to promote it to make sure your audience see it. Putting it on YouTube and hoping for the best isn’t enough. Be proactive and use it on your website, share it through social media, put it in your newsletter, email it to your marketing list, you could even use it at exhibitions.
When done well, video marketing can really lift your marketing campaigns. Whether you want to create promotional videos for your company, how tos, or product information films, make sure you focus on their quality and promotion. It may not happen straightaway, but eventually you’ll start seeing some great ROI.