Content marketing is growing. It’s vital these days that you engage with your audience through helpful and entertaining information.
That doesn’t mean you can just write something and push it out through Twitter and Facebook and just wait for the phone to ring. Wide publication and interacting with your readers is essential. When they comment or retweet your stuff, say thank you and start a conversation. Perhaps you can point them in the direction of something else they may find interesting.
The infographic below shows that 50% of B2C marketers are planning to increase their budgets this year.
It’s an important marketing tool with almost 30% of marketers saying it’s the most crucial strategy for driving results.
I won’t bore you with endless words, so here’s the infographic that was put together by JHB and SmartInsights.