You need a content marketing strategy, but where do you start?
Do you blog, write white papers, curate content?
The one thing you’ll realise very early on is that some types of content take a lot of time and energy to create, whereas others can be done quickly. Some will generate a shed load of leads, whereas others won’t.
So how can you be sure you’re using your time (and budget) wisely?
I came across this useful infographic by Curata.com that I think will help you focus your strategy on helping you manage your budget and the expectations of your boss so you can:
- Create a stream of successful content
- Engage your audience
- Drive leads to keep your marketing and sales teams busy