According to Periscope’s website, it was inspired because they “…wanted to build the closest thing to teleportation.”

In real terms, it is a way of exploring the real world through someone else’s eyes; it’s an app that allows you to share and watch live video broadcasts from your mobile phone.

That’s pretty cool, but how can be used as part of your marketing strategy?

How about?

Behind-the-scenes videos

Because the shared video is live, it brings with it unpredictability and spontaneity. As such, it’s a great way to show the personality behind your brand, helping your audience build an emotional connection to your business.

Live training

Forget recorded webinars and the such like, how about using Periscope for live training sessions and demos?

Customer support

How many times has a customer turned to you for advice?

You spend ages crafting a lengthy email trying to instruct them in how to carry out a procedure.

Wouldn’t it be easy to live stream your explanation instead?


Competitions and giveaways are always a great way to boost audience engagement. The live nature of Periscope will help create a real buzz, but don’t over do it. Once in a while is enough.

Share events quickly

Twitter has already made the spreading of news and world events spontaneous, now Periscope can take it to a new level. Live video of events around the world will definitely set you apart from the competition.

Admittedly, Periscope isn’t going to for every business, but if you can see some value in live video streaming why not give it a try?

If you’re already using it, how’s it going down with your customers?

How have you used it to engage with them?

Share your ideas and experiences by leaving a comment below.