I love to search the web for the latest thinking in all things marketing, so was interested to come across this infographic on the Marketo blog.

You already know more and more people are using their mobiles for search, purchasing, messaging and also Internet of Things devices that help them monitor their fitness, home heating and appliances.

The infographic shows you how you can start creating a mobile marketing strategy to push your business forward.

My only query is with the fact that 44% of smartphone owners sleep with their phones by their bed so they don’t miss a message, call or update. Yes, mine is by my bed, but only because I use it as my alarm clock!

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