The power of a blog is a wonderful thing.
It gives you the opportunity to get your personal view of things out there in the open where others can read them.
You can share tips and advice. Engage your worldwide audience and share your knowledge to position yourself as an expert in your field.
You can create a buzz and a following that gets your name and your business noticed by potentially thousands of people.
Of course there is one downside that puts many people off:
A blog is for life, not just for Christmas
If you want to make an impact with your blog you have to be dedicated, blog regularly and come up with an endless stream of content.
A good blogger is a dedicated blogger.
They live to engage with their readers and provide them with an endless stream of quality content.
Their posts generate debate and a following. Sounds impossible but you too can achieve this through regular blogging. Posts that are relevant and interesting to your audience will get you noticed. People will come back to your blog time and time again and share it with others through social media.
Regular blogging is all well and good but only if it adds value which means you must generate great ideas.
Inspiration for topics can strike anytime so make sure you always have pen and paper close by so you can write down your ideas when they strike.
Long posts, short posts. Each topic and your own preference/writing style will dictate here. But if you keep your posts relatively brief, the information is more likely to be easily absorbed and will get them to come back for more.
Mix it up
People absorb information in different ways.
Some like to read, others prefer to listen and some like to watch videos. Offering a range of posts that use all these methods will widen the appeal of your blog.
What it comes down to is this – if you want to build a blog that draws in readers you have to write regularly, well, with variety but always it has to have interesting content.
Blogging really can help your business – it doesn’t matter if you’re a copywriter, a plumber, a solicitor or an accountant – a well written blog can help you by positioning yourself as an expert in your field.