The writing of articles and article marketing is one of the best and fastest ways to market your business. As a copywriter it is something I have been doing for sometime to great effect.
Don’t believe me? OK then, I’ll prove it. I have put together 7 ways you can benefit from articles. Are you ready?
1) Articles quickly position you as an expert in your field
By writing articles you’ll be setting yourself apart from your competition. You’ll never have to grab a chair, climb on it and yell "listen to me, I’m an expert!" Your articles do that for you.
2) Articles are an army of 24/7 salespeople
Once your articles are published on the internet you’ll have a 24 hour, 7 day a week, 365 day a year international sales team working specifically for you. Not bad eh?
3) One article can have many uses
In other words, leverage. One article can be used as a free report, a newsletter feature, it can become part of an online e-course, part of a book, etc. The possibilities are endless.
4) Articles spread the word about your business and your services
Online articles have a very long shelf life. They can be picked up by anyone at anytime and anywhere.
5) Marketing articles is simple, easy and inexpensive
It costs you nothing to write an article (apart from your time). It also costs you nothing to have it listed on article directories.
6) Articles can help you build a mailing list
Once you have a few articles out there, people will click through to your site and sign up for your newsletter building a mailing list worth its weight in gold which can be used over and over again.
7) Articles let you stay in touch with clients and sell more products
On average it takes 7 contact for a new prospect to be ready to become a client. Articles let you to stay in touch with prospects and provide them with quality information.
I could go on – article writing and marketing really is a fantastic and cost effective way to your business. What are you waiting for? Give it a go.