website copywriting The copywriting on your website is the one thing that will make it work.

You would say that, you’re a freelance copywriter!”

Yes I am, but that’s not the reason for saying it. You see flashy graphics and animations might look pretty but it is the copywriting that will convey your sales message to your readers and make them want to buy.

If you don’t use the right words within your copywriting you will never convert your traffic into sales. Anyone with a website (or thinking of getting one) understands how important keyword research is and the effect it will have on your SEO, but there are also some other very important words that should be featured on your website.

Below is a list of 10 simple but vital words that should be incorporated in to your copywriting. Your writing will become more powerful and results-driven.


You – too many websites use ‘we’ instead of ‘you’. Your readers are only concerned about how your product will benefit them. They couldn’t care less about your company. You can work out your website’s ‘we’ score here

Free – people love free and it helps build trust. It doesn’t have to be something big, a free eBook or consultation will do.

Guaranteed –  a guarantee builds trust as it gives your buyer a safety net should things go wrong. Just ensure you can honour the guarantee!

Easy – everyone loves easy; enough said.

New – people love to have the latest gadgets so ‘new’ is very powerful.

Proven – show your customers proof that your product/service will do what you say it will do. If you can, use statistics or testimonials.

Results – show them results if you have them. When confronted by irrefutable proof that it ‘does what is says on the tin’, they can’t say no.

Save – this could be money, time, energy and trouble.

Maximize – this has the effect of showing your readers that ‘it couldn’t get any better’. But be specific – if it is a woolly claim they will just walk away.

Benefit – the main aim behind any copywriting is to let your readers know how they will benefit from your product/service.

If you already have a website take a look at it now and see how many of these words you are using. Oh, while you’re there, make sure you are not over using ‘we’ and you are using ‘you’.